[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pallo.cz\/proc-se-v-supermarketech-pouzivaji-rolety-noc-a-den\/#Article","mainEntityOfPage":"https:\/\/www.pallo.cz\/proc-se-v-supermarketech-pouzivaji-rolety-noc-a-den\/","headline":"Pro\u010d se v supermarketech pou\u017e\u00edvaj\u00ed rolety noc a den?","name":"Pro\u010d se v supermarketech pou\u017e\u00edvaj\u00ed rolety noc a den?","description":"Pokud p\u0159ijdeme do kter\u00e9hokoliv v\u011bt\u0161\u00edho obchodu, uvid\u00edme, \u017ee tam je po celou pracovn\u00ed dobu rozsv\u00edceno a \u017ee maj\u00ed zata\u017een\u00e1 okna. Nez\u00e1le\u017e\u00ed na tom, zda je tmav\u00fd zimn\u00ed ve\u010der nebo jasn\u00fd den, p\u0159irozen\u00e9 sv\u011btlo zkr\u00e1tka nen\u00ed v\u00edt\u00e1no. M\u00e1 to samoz\u0159ejm\u011b sv\u016fj d\u016fvod. T\u00edm je nutnost zabr\u00e1nit z\u00e1kazn\u00edk\u016fm ve vn\u00edm\u00e1n\u00ed ub\u00edhaj\u00edc\u00edho \u010dasu....","datePublished":"2021-02-18","dateModified":"2023-10-16","author":{"@type":"Person","@id":"https:\/\/www.pallo.cz\/author\/#Person","name":"","url":"https:\/\/www.pallo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pallo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pallo.cz\/wp-content\/uploads\/art397518_4x3_20260816_064216_WlvgD5.jpg","url":"https:\/\/www.pallo.cz\/wp-content\/uploads\/art397518_4x3_20260816_064216_WlvgD5.jpg","height":0,"width":0},"url":"https:\/\/www.pallo.cz\/proc-se-v-supermarketech-pouzivaji-rolety-noc-a-den\/","about":["Moto"],"wordCount":428,"articleBody":"\tPokud p\u0159ijdeme do kter\u00e9hokoliv v\u011bt\u0161\u00edho obchodu, uvid\u00edme, \u017ee tam je po celou pracovn\u00ed dobu rozsv\u00edceno a \u017ee maj\u00ed zata\u017een\u00e1 okna. Nez\u00e1le\u017e\u00ed na tom, zda je tmav\u00fd zimn\u00ed ve\u010der nebo jasn\u00fd den, p\u0159irozen\u00e9 sv\u011btlo zkr\u00e1tka nen\u00ed v\u00edt\u00e1no.\tM\u00e1 to samoz\u0159ejm\u011b sv\u016fj d\u016fvod. T\u00edm je nutnost zabr\u00e1nit z\u00e1kazn\u00edk\u016fm ve vn\u00edm\u00e1n\u00ed ub\u00edhaj\u00edc\u00edho \u010dasu. T\u00edm toti\u017e dos\u00e1hneme toho, \u017ee v onom obchod\u011b str\u00e1v\u00ed del\u0161\u00ed dobu, a tedy i v\u00edc nakoup\u00ed. A tento efekt je tak velk\u00fd, \u017ee rozhodn\u011b vyv\u00e1\u017e\u00ed v\u00fddaje za elekt\u0159inu zp\u016fsoben\u00e9 neust\u00e1l\u00fdm sv\u00edcen\u00edm. I vy jste se jist\u011b stali ob\u011bt\u00ed tohoto triku. Sta\u010d\u00ed si jen uv\u011bdomit, kolikr\u00e1t jste se pot\u00e9, co jste vy\u0161li z obchodu, podivili, kolik u\u017e je hodin.\tK dosa\u017een\u00ed tohoto efektu se nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed rolety noc a den. Ty maj\u00ed oproti z\u00e1clon\u00e1m a z\u00e1v\u011bs\u016fm, kter\u00e9 m\u00e1 v\u011bt\u0161ina z n\u00e1s doma, n\u011bkolik v\u00fdhod.\t\tTou hlavn\u00ed je, \u017ee mnohem l\u00e9pe blokuj\u00ed sv\u011btlo. T\u00edm se jejich \u00fa\u010dinek je\u0161t\u011b zvy\u0161uje, co\u017e samoz\u0159ejm\u011b je pro majitele dan\u00e9 firmy ide\u00e1ln\u00ed. Nav\u00edc nejsou tak n\u00e1padn\u00e9, tak\u017ee neodv\u00e1d\u00ed pozornost z\u00e1kazn\u00edk\u016f od zbo\u017e\u00ed. I to je d\u016fvod, pro\u010d jsou obvykle v \u0161ed\u00e9 barv\u011b a prakticky spl\u00fdvaj\u00ed s okol\u00edm.\tJe tedy jasn\u00e9, \u017ee se jedn\u00e1 o velmi \u00fa\u010dinnou a \u010dasto pou\u017e\u00edvanou marketingovou strategii. Najdeme ji hlavn\u011b u v\u011bt\u0161\u00edch obchod\u016f, ne\u017e u mal\u00fdch kr\u00e1mk\u016f. Ty toti\u017e \u010dasto nemaj\u00ed takovou plochu, aby mohli tento efekt umo\u017enit.\tM\u016f\u017eeme se samoz\u0159ejm\u011b pt\u00e1t, zda to nen\u00ed sv\u00e9ho druhu podvod na z\u00e1kazn\u00edka. A a\u010dkoliv m\u016f\u017eeme \u0159\u00edci, \u017ee to nen\u00ed zdaleka \u010dist\u00e1 praktika, nejedn\u00e1 se o nic nez\u00e1konn\u00e9ho. Koneckonc\u016f, ka\u017ed\u00fd z n\u00e1s m\u00e1 dnes u sebe hodinky, \u010di alespo\u0148 mobiln\u00ed telefon, kde se m\u016f\u017ee pod\u00edvat, kolik hodin je.\tBohu\u017eel, v\u011bt\u0161ina lid\u00ed si tuto manipulaci neuv\u011bdomuje, a t\u00edm sn\u00e1ze j\u00ed tak\u00e9 podl\u00e9h\u00e1. A na to firmy z velk\u00e9 \u010d\u00e1sti spol\u00e9haj\u00ed. P\u0159eci jen, zvy\u0161uje jim to zisky, a to je pro n\u011b to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Av\u0161ak pokud o tom v\u00edme, m\u016f\u017eeme si na to d\u00e1t pozor, a nebudeme tak snadno ovlivn\u011bni. A to je jen dob\u0159e.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d se v supermarketech pou\u017e\u00edvaj\u00ed rolety noc a den?","item":"https:\/\/www.pallo.cz\/proc-se-v-supermarketech-pouzivaji-rolety-noc-a-den\/#breadcrumbitem"}]}]