[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pallo.cz\/kvalitni-logo-je-zaklad\/#Article","mainEntityOfPage":"https:\/\/www.pallo.cz\/kvalitni-logo-je-zaklad\/","headline":"Kvalitn\u00ed logo je z\u00e1klad","name":"Kvalitn\u00ed logo je z\u00e1klad","description":"Logo je vlastn\u011b grafick\u00e1 zna\u010dka, kter\u00e1 reprezentuje n\u011bjakou spole\u010dnost, organizaci \u010di firmu. B\u00fdv\u00e1 vyobrazeno na produktech, dokumentech, vizitk\u00e1ch apod. Slou\u017e\u00ed tedy ke snadn\u00e9 identifikaci a tvo\u0159\u00ed jakousi pomyslnou tv\u00e1\u0159. P\u0159i jeho tvorb\u011b nev\u00e1hejte po\u017e\u00e1dat o pomoc zku\u0161en\u00e9ho grafika a rozhodn\u011b na n\u011bm ne\u0161et\u0159ete. Jak by m\u011blo vypadat kvalitn\u00ed logo? Kvalitn\u011b...","datePublished":"2023-05-30","dateModified":"2023-05-30","author":{"@type":"Person","@id":"https:\/\/www.pallo.cz\/author\/#Person","name":"","url":"https:\/\/www.pallo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pallo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pallo.cz\/wp-content\/uploads\/img_a310047_w2018_t1520967352.jpg","url":"https:\/\/www.pallo.cz\/wp-content\/uploads\/img_a310047_w2018_t1520967352.jpg","height":0,"width":0},"url":"https:\/\/www.pallo.cz\/kvalitni-logo-je-zaklad\/","wordCount":413,"articleBody":"\tLogo je vlastn\u011b grafick\u00e1 zna\u010dka, kter\u00e1 reprezentuje n\u011bjakou spole\u010dnost, organizaci \u010di firmu. B\u00fdv\u00e1 vyobrazeno na produktech, dokumentech, vizitk\u00e1ch apod. Slou\u017e\u00ed tedy ke snadn\u00e9 identifikaci a tvo\u0159\u00ed jakousi pomyslnou tv\u00e1\u0159. P\u0159i jeho tvorb\u011b nev\u00e1hejte po\u017e\u00e1dat o pomoc zku\u0161en\u00e9ho grafika a rozhodn\u011b na n\u011bm ne\u0161et\u0159ete.\t\tJak by m\u011blo vypadat kvalitn\u00ed logo?\tKvalitn\u011b proveden\u00e9 logo by m\u011blo na prvn\u00ed pohled zaujmout potencion\u00e1ln\u00ed klienty a z\u00e1kazn\u00edky. Vhodn\u00e9 je tak\u00e9, aby n\u011bjak\u00fdm zaj\u00edmav\u00fdm a nenucen\u00fdm zp\u016fsobem n\u011bjak souvisela s\u00a0hlavn\u00ed ideou va\u0161\u00ed spole\u010dnosti \u010di s\u00a0jej\u00edm n\u00e1zvem, proto\u017ee d\u00edky tomu bude sn\u00e1ze zapamatovateln\u00e9 a lid\u00e9 si jej n\u00e1sledn\u011b lehce s\u00a0danou spole\u010dnost\u00ed spoj\u00ed.\tBarevnost\tP\u0159i tvorb\u011b loga je nezbytn\u00e9 si n\u011bco lehce nastudovat o psychologii barev, proto\u017ee p\u0159i nevhodn\u011b zvolen\u00fdch barv\u00e1ch m\u016f\u017eete logo sp\u00ed\u0161e odrazovat. Barevn\u00e9 odst\u00edny vyb\u00edrejte pe\u010dliv\u011b a v\u017edy uva\u017eujte nad t\u00edm, co v\u00e1m evokuj\u00ed a jak p\u016fsob\u00ed na va\u0161i psychiku.\tPo\u010d\u00edtejte i mo\u017enost\u00ed \u010dernob\u00edl\u00e9 varianty, jeliko\u017e ne v\u017edy bude mo\u017en\u00e9 logo vyobrazit barevn\u011b. Kvalitn\u011b proveden\u00e9 logo by m\u011blo p\u016fsobit vizu\u00e1ln\u011b dob\u0159e jak v\u00a0barevn\u00e9, tak v\u00a0\u010dernob\u00edl\u00e9 verzi.\tSymbol nebo text?\tA\u0165 u\u017e va\u0161e logo tvo\u0159\u00ed n\u011bjak\u00fd symbol, obr\u00e1zek \u010di text, pop\u0159\u00edpad\u011b jejich kombinace, tak myslete na kompozici. Spr\u00e1vn\u00e1 kompozice by m\u011bla b\u00fdt vyv\u00e1\u017een\u00e1, av\u0161ak ne nudn\u00e1 nebo oby\u010dejn\u00e1. \u00a0Mezi textem a symbolem by m\u011bla b\u00fdt p\u0159im\u011b\u0159en\u00e1 vzd\u00e1lenost a spr\u00e1vn\u00fd pom\u011br velikost\u00ed, kter\u00fd je v\u0161ak u ka\u017ed\u00e9ho loga individu\u00e1ln\u00ed.\t\tP\u0159i volb\u011b p\u00edsma a jeho velikosti myslete i na to, jak bude v\u00fdsledn\u00e9 logo vypadat v\u00a0r\u016fzn\u00fdch velikostech od centimetru a\u017e po n\u011bkolik metr\u016f. To stejn\u00e9 plat\u00ed i pro p\u0159\u00edpadn\u00fd symbol nebo obr\u00e1zek. Logo by m\u011blo b\u00fdt stejn\u011b dob\u0159e \u010diteln\u00e9 na vizitce i na billboardu. Pamatujte, \u017ee m\u00e9n\u011b je n\u011bkdy v\u00edce a p\u0159\u00edli\u0161 slo\u017eit\u00fdm obr\u00e1zk\u016fm je lep\u0161\u00ed se vyhnout.\tLogomanu\u00e1l\tLogomanu\u00e1l je nezbytnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho loga, jeliko\u017e p\u0159esn\u011b definuje v\u0161echny jeho \u010d\u00e1sti. Bez n\u011bj by bylo nemo\u017en\u00e9 zachovat ucelen\u00fd vizu\u00e1ln\u00ed v\u00fdraz spole\u010dnosti.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kvalitn\u00ed logo je z\u00e1klad","item":"https:\/\/www.pallo.cz\/kvalitni-logo-je-zaklad\/#breadcrumbitem"}]}]